First Watch

Experience friendly service and delicious seafood, thickshakes, and more at First Watch Shopping Place. A local favorite for all!
  • 4.3 521 rating
  • 2 Hendersonville Rd Suite A1, Asheville, NC 28803, United States
  • +1 828-385-8616

Why Locals Love First Watch

Nestled in the heart of Asheville’s charming Biltmore Village, First Watch offers a fresh and health-conscious approach to breakfast, brunch, and lunch that both locals and visitors have come to adore. This inviting restaurant stands out for its vibrant menu, featuring everything from their signature avocado toast—creamy, perfectly ripe avocado atop freshly toasted artisan bread—to invigorating acai bowls bursting with the natural sweetness of superfoods.

What truly sets First Watch apart is its dedication to quality and flavor in every bite. Diners rave about the Market Veggie Sandwich served alongside a rich, comforting tomato soup, a pairing that balances freshness with warmth. The Pumpkin Pancake Breakfast is a standout for seasonal flavors done right—real pumpkin infused into fluffy, tender pancakes, paired with savory chicken sausage that offers just the right amount of spice without overwhelming the palate.

The dining atmosphere at First Watch is as refreshing as the food. Bright, clean, and welcoming, the space has a relaxed vibe that makes it perfect for a casual family outing or a leisurely brunch with friends. Customers often highlight the friendly and attentive service, complemented by a smooth flow from seating to ordering that keeps wait times reasonable even during busy hours. Parking is limited but typically manageable, adding a touch of exclusivity to this local favorite.

What truly resonates, beyond the menu, is the extensive selection of health-forward options available. From wholesome acai bowls to dishes crafted with fresh, seasonal vegetables, First Watch caters thoughtfully to those who seek nourishment without compromise on taste. The coffee, praised for its excellent quality, completes the experience, energizing guests to start their day on a high note.

Whether you’re seeking a nourishing breakfast that feels both indulgent and guilt-free or a laid-back brunch spot that consistently delivers flavor and freshness, First Watch in Asheville’s Biltmore area is a culinary gem worth discovering. The blend of impeccable ingredients, approachable prices, and warm service leaves a lasting impression, making each visit a genuinely delightful experience.

What Makes This Place Friendly

  • Outdoor seating
  • No-contact delivery
  • Delivery
  • Takeaway
  • Dine-in
  • Wheelchair-accessible car park
  • Wheelchair-accessible entrance
  • Wheelchair-accessible seating
  • Wheelchair-accessible toilet
  • Alcohol
  • Coffee
  • Comfort food
  • Organic dishes
  • Small plates
  • Vegan options
  • Vegetarian options
  • Breakfast
  • Brunch
  • Lunch
  • Dessert
  • Seating
  • Bar on site
  • Toilet
  • Wi-Fi
  • Wi-Fi
  • Family friendly
  • LGBTQ+ friendly
  • Transgender safe space
  • Accepts reservations
  • Credit cards
  • Debit cards
  • Credit cards
  • Good for kids
  • Has changing table(s)
  • High chairs
  • Kids' menu
  • Free parking lot
  • Parking
  • Dogs allowed outside

Real Reviews from the Community

Erik M Hicks
  • Mar 16, 2026
5

First Watch Biltmore in Asheville, NC: First Watch Biltmore in Asheville, NC is a culinary oasis that deserves every bit of praise it receives. The food is nothing short of phenomenal - each dish is expertly crafted with fresh ingredients and bursting with flavor. From their signature avocado toast to the delightful acai bowls, First Watch Biltmore offers a wide range of healthy options that cater to all palates. While the long lines may be a testament to its popularity, it's well worth the wait. The attentive and friendly staff go above and beyond to ensure that every guest has a memorable dining experience. Their commitment to service excellence is truly commendable and adds an extra layer of warmth to the already inviting atmosphere. For a breakfast or brunch experience that exceeds expectations, look no further than First Watch Biltmore. Whether you're a health-conscious foodie or simply looking for a delicious meal, this restaurant is a shining star in Asheville's culinary scene. Prepare to be impressed from the moment you walk in until the last bite.

Steven Chacon
  • Mar 2, 2026
5

This is a gem of a place and one of my favorite spots to grab breakfast/brunch. In a world of continuously increasing menu prices , First Watch seems to have managed to keep their prices affordable while maintaining delicious menu options. The service has been excellent every time I have been here and they will continue to get my support when in the area.

Breit M
  • Feb 27, 2026
5

Great, great, greeeeat place to have breakfast! Clean place, nice atmosphere, easy to find and park, little to no wait, friendly service, and price very decent too. My only recommendation, serve fresh half-half or milk with coffee as opposed to those flavored capsules. Other than that, come and check it out!

DogMomNC72
  • Feb 2, 2026
5

My boyfriend and I had brunch here today. I would highly recommend getting on the waitlist. We found the wait time to be accurate 30-45 minutes, when we walked in the hostess marked our arrival. I had the Market Veggie Sandwich with Tomatoe Soup. I thought it was full of flavor and the soup was perfect.

LR P
  • Jan 26, 2026
5

Popular brunch cafe in Biltmore Village. Good variety of upscale brunch items. I had the Pumpkin Pancake breakfast. Pancake made with real pumpkin, not just pumpkin spice. Coffee was excellent. Chicken sausage was flavorful without the heat, which I appreciated. Serving size manageable & definitely not overkill. Lots of healthy options. Free but limited parking. People kept pulling into the handicap spot to drop people off. I chalked it up to rude tourists, but there needs to be monitoring of this if better parking options are not a possibility. Staff were friendly & professional. No complaints.

Gina F
  • Jan 4, 2026
4

Overall this was a great breakfast spot. I love that it has an indoor/outdoor bar. There was a long wait, but we put ourselves on the waitlist before we arrived and were sat immediately. Our waitress was very kind and personable, but didn’t check on us nearly enough. We’d had liked to take to-go drinks, but after delivering our check, she never came back by. The food took about 30-40 minutes after ordering to be delivered. It was very flavorful and delicious. I ordered the chickichangas and my husband ordered the Lonestar skillet (a seasonal dish). Overall, I would return.

C W
  • Dec 25, 2025
4

The service was very good. All the waitresses were very polite. Service was prompt. Very generous portions with the pancakes.

Diamond Seven LLC
  • Dec 1, 2025
5

Always great service, excellent food selection, and healthy choices, food presentation is beautiful and appetizing, and the staff is professional and friendly. Can’t ask for more when I’m looking for breakfast. I wonder how their lunch is?… now to get back to transporting some high end vehicles.

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